Category Archives: Organizations

PETA: Friend or Foe? An Analysis of PETA’s Contribution to the Animal Rights Movement

One could say that there is no other animal rights organization that is as much a subject of controversy as People for the Ethical Treatment of Animals(PETA). One could also say that no other large animal rights organization is as proud of their infamy. Since its formation in 1980, PETA has been using controversy-inspiring tactics to deliver the message that appears on the home page of their website: “animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way”(peta.org). PETA “is the largest animal rights organization in the world with more than 3 million members and supporters”, and they seek to end animal suffering in the industries where it is experienced most intensely – that is – the clothing industry, experimental labs, factory farms, and the entertainment business (peta.org). The PETA website claims that they achieve their goals by the means of “education, cruelty investigators, research, animal rescue legislation, special events, celebrity involvement and protest campaigns.” What they forget to mention is that very often in addition to the listed tactics they use exploitation and social coercion, which will be discussed later on in the paper. Continue reading